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Annie Rodrigue

The Stuff of Nightmares (Part I)

posted by marrael 2011-10-15 23:44:11

(Note: This is a post that, if the blog works right, will be posted automatically to the Flog during Janet's absence from Oct 15th to 20th. Comments posted to this entry will be moderated on her return.)

Marketing is my least favourite part about being a freelance illustrator, and I bet I'm not the only one. I know it's part of the job, but it can be rather boring compared to working on new art (especially for oneself), so it's one of those things that get shoved to the back-burner and only brought to the fore when bringing in money starts looking of paramount importance. I'm still the worst person when it comes to marketing, but it's at least still easier to write about than actually do. (Like, I know about the Artist's and Graphic Designer's Market [bookblog] but I've never used it.)

One of the most regularly updated blogs about marketing art and craft is the Etsy Seller's Handbook. If you're on Etsy, you can choose the option to be updated about the latest articles through their newsletter(s). 

Another blog I'm fond of, though it is a more general blog about small businesses, is IttyBiz (Marketing for Small Businesses Without Marketing Departments). It covers topics like creating products, dealing with different types of clients (more on this later), and sometimes just the difficulties of running a small business. The posts can be brutally frank sometimes, which to me is perversely comforting, because once in a while, I think, we need confirmation that freelance art (or freelance anything) is tough. (The recommended posts are How We Killed Social Media and When You Feel Like a Raging Failure.)

Escape from Illustration Island regularly does business-related posts, and one of the more eye-catching articles I found myself reading recently (since social media is big now) was How To Manage 70 Online Profiles. You know how you probably have 10 galleries on different artist or portfolio websites (including this one)? Yep, this article is for you!

In the next post--The Stuff of Nightmares (Part II)--I'll talk about difficult clients/commissions and what we love to hate about them. But before I go, this post would not be complete without some (ahem) pushing of products from our sister site, EMG-Zine. Check out the Art of the Business of Fantasy Art anthologies! 

Till the next post!

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